QuickBooks: 80% Market Share with 29 M Small...

@QuickBooksCA: 80% Market Share with 29M Small Biz & Growing via @MichalClements #NotNews

QuickBooks: 80% Market Share with 29 M Small...

By Michal Clements, Intuit QuickBooks operates in the small business market, sized at approximately 29 million businesses in the US, and it has more than 80% market share with small businesses that use financial management software. With the goal of helping more of these small businesses improve their financial lives, management implemented highly-targeted and innovative customer segmentation and market strategies. Jim McGinnis, Vice President of the Accountants and Advisors Group at Intuit, detailed some of QuickBooks’ successes and gives insight into how other businesses operating in mature markets can carve out new segments and experience impressive growth.Small Business Customer Segmentation QuickBooks has long identified two...Read More

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