Good social media questions, but #Accounting needs trust, i.e. face to face meetings.
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Your firm has been using one or more social media platforms to supplement its traditional marketing efforts. However, you're just not seeing the ROI you’d hope for. You’ve spent a lot of time, resources, and energy feeding your social network in hopes of gaining new clients and increasing the firm’s ROI. In some cases, the additional branding awareness and thought-leader status weren’t as shiny and new as you had hoped. If the appropriate goals for the network – traffic increases, lead generation, growth and reach, engagement, and sentiment – were set; yet, they are still coming up short, it might be time for the old heave-ho. But, before you do, answer these questions. Pre-Break-Up QuestionsHave you given the effort a serious try,...
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