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FOCUS: Stand Out From the Competition by...
The sports, fitness and leisure industry is a giant, generating around $500 billion in revenues each year in the United States alone, according to Plunkett Research. Counting professional athlete, coaches and employees at fitness, winter sports and golf facilities, more than 1.3 million Americans work professionally in sports, fitness and recreation. As you might imagine, the competition is brutal. Continually changing, the sports and fitness industry is also not a place where companies can find a success formula and then rest on their laurels. The customer base continues to change dramatically. For example, baby boomers—with leisure time, disposable income and concerns about their health—have become one of the largest groups...Read Moreaccountantvip
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