Friday 31 July 2015

Want to Stand Out From Competing Accountants?...

What's in a name? Would an #accountant smell as sweet by any other name?

Want to Stand Out From Competing Accountants?...

The second you introduce yourself to a new prospect simply as an accountant, you’ve already hurt your chances of landing that client. You’ve also positioned yourself to compete on price – a place you don’t want to be. The reason? When you use a generic label that your prospect is already familiar with – in […] The post Want to Stand Out From Competing Accountants? Change Your Name! appeared first on Sleeter Report .
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