Saturday 11 April 2015

How Accounting Firms Can Break Up with their...

Good social media questions, but #Accounting needs trust, i.e. face to face meetings.

How Accounting Firms Can Break Up with their...

Your firm has been using one or more social media platforms to supplement its traditional marketing efforts. However, you're just not seeing the ROI you’d hope for. You’ve spent a lot of time, resources, and energy feeding your social network in hopes of gaining new clients and increasing the firm’s ROI. In some cases, the additional branding awareness and thought-leader status weren’t as shiny and new as you had hoped. If the appropriate goals for the network – traffic increases, lead generation, growth and reach, engagement, and sentiment – were set; yet, they are still coming up short, it might be time for the old heave-ho. But, before you do, answer these questions. Pre-Break-Up QuestionsHave you given the effort a serious try,...Read More
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